How to select right B2B e-Marketplaces for SME?
There are increasing amount of Small and Medium Enterprises (SME) adopting B2B e-Marketplace to run the global trade. However they just take all. In other words, they just register as free members in all B2B portals and use the free services like posting the product to sell online. They do the same thing on all the portals. It is time costly but the result will not be good. Here are some tips for SME selecting right B2B e-Marketplaces:
1. The bi-lingual information display and user interface
Most overseas B2B portals only provide the English services to their users. In addition, the portals in China separate the Chinese site and English site for servicing China market and overseas market. The information shown on both sites are different in sprite of the languages. If this is the case, the company and product's information cannot be promoted to the both markets concurrently. So the SME should select B2B sites those can display the bi-lingual information for the same piece of information (e.g. a company or a product). Please see the example of Kam Fat Crystal Gift.
2. The maturity of B2B portal
There are a number of B2B portals in the internet world. You can test they maturity at the following ways:
- The update of product and selling lead information ' the mature B2B portal should have up-to-date information display online daily. You just simply check the offer to sell and product catalog part for each B2B site and see how latest information they have now.
- The popularity on discussion forum ' if the B2B portal is common, many people will discuss it on the online forum, such as its site page design, the effects, how easy to get the real buyers and etc.
About the Author:
Jou Yaoo has been in IT industry for more than 12 years with experience in different domains (Global Trade, Finance, Insurance, Publishing and so on). He is a co-founder of EasyTrade.com). It is a free B2B e-Commerce and Business Directory site built on sophisticated technology platform to engage the business for Asian suppliers and western buyers.